The Future of Leasing: Introducing the Apartment List Smart Leasing Platform

Starting today, we are offering Lea Pro, our GenAI leasing agent, to all Apartment List partners at no additional cost. I’m incredibly excited to share this huge value unlock with our partners.

Over the past couple of years, we’ve listened closely to your feedback about the tough rental landscape. With a flood of new apartments hitting the market and renters demanding instant, personalized service, leasing teams are under immense pressure to capture and convert renters efficiently.

Enter our Smart Leasing Platform — a powerful combination of Apartment List and Lea Pro. This pairing not only brings in high-quality prospective renters but also leverages cutting-edge GenAI tech to nurture those renters automatically at scale, regardless of where they come from. Unlike platforms with hefty per-unit fees, we’re offering Lea Pro to nurture all your renters, saving you significant costs.

But the value goes far beyond just cost savings. Lea Pro is a force multiplier for your team, automating tedious nurturing tasks so you can focus on higher priorities. Your renters get the responsive, on-demand service they crave. It's a win-win combination. 🤝

Our Smart Leasing Platform is a one-of-a-kind offering, driving impressive conversions while slashing costs. The early results have been meaningful:

• Leasing teams save 42 hours per property per week
• Lead-to-tour conversions boosted by 68%
• Renters who book tours are 3.5x more likely to sign a lease

We've been carefully building toward this vision since 2021 when we first invested in AI. After acquiring a pioneering AI firm and deploying an early version that won awards, we doubled down to create this fully realized Smart Leasing Platform.

This is just the start of our GenAI-powered future. Apartment List will keep evolving based on your feedback to drive even better outcomes. We're committed to empowering you with cutting-edge tools to win in today's hyper-competitive market.

Thank you for being part of this journey. I’m looking forward to our continued collaboration and pioneering achievements together.