25 Things to Know Before Moving to San Diego [2025]

Dreaming of sunshine, sandy beaches, and endless outdoor activities? San Diego might just be your perfect match. This vibrant Southern California city offers a unique blend of coastal charm, urban excitement, and a laid-back California vibe. Whether you're a young professional, a family seeking a safe and enriching environment, or a retiree looking for an active lifestyle, San Diego has something to offer everyone.

But before you pack your bags and head west, it's essential to do your research. This blog will be your one-stop guide to navigating the ins and outs of San Diego living. We'll delve into everything from the city's diverse neighborhoods and thriving job market to its legendary weather and must-see attractions. So, grab a cup of coffee, settle in, and get ready to discover what it's truly like to live in America's Finest City.

25 Things to Know Before Moving to San Diego [2025]

1. What Is It Like to Live in San Diego?

San Diego is home to 1.39 million people. It is the eighth-largest city in the United States by population and the second-largest city in California by land area. Taking into account the entire metro area only increases these figures. San Diego lies just across the border from Mexico. It's common to hear Spanish spoken around the city’s diverse neighborhoods and outer areas.

San Diego is celebrated for its idyllic climate, pristine beaches, and world-class attractions. This Southern California city is a popular choice for college students, professors, and corporate career climbers in military, tourism, international trade, research, and manufacturing.

San Diego sits on the Pacific Ocean and is known as the birthplace of California. Juan Rodríguez Cabrillo landed here in 1542 and eventually led his people to settlements, including the Presidio and Mission San Diego de Alcalá. In 1821, San Diego became part of the Mexican Empire before becoming part of the United States in 1848 following the Mexican-American War.

San Diego’s extensive history comes with some fascinating yet outdated laws for newcomers, including that it’s illegal to shoot jackrabbits from the back of a streetcar. The city is also home to the Giant Dipper, one of the only roller coasters in the country that's on the National Register of Historic Places. San Diego also houses the most significant number of farms in the U.S., at approximately 7,000.

2. Is the Cost of Living in San Diego Lower Than in Other California Cities?

Living in San Diego is pricier than living in many other metropolitan cities but cheaper than areas like San Francisco and Los Angeles. According to Payscale, the cost of living in San Diego is 44% higher than the national average, and housing is 115% higher. Depending on your salary, the oceanfront lifestyle and urban amenities may be worth the cost.

San Diego rents come at a premium, although they're more reasonable than similarly sized West Coast cities. The median rent in San Diego has risen to $1,966 for a one-bedroom apartment and $2,464 for a two-bedroom apartment.

You can use the 30% rule to figure out how to live comfortably in a one-bedroom apartment in San Diego. The idea is that you spend no more than 30% of your pre-tax salary on rent. For the average one-bedroom apartment, that means earning an income of at least $78,640.

Those median income figures are different from the basic living wage. Living above the poverty threshold in San Diego requires $30.71 an hour for a full-time employed single individual. However, at that rate, you’ll need to find a better-paying job or start a side hustle to afford extras like nightlife, vacations, and restaurants.

3. Are There Good Job Opportunities in San Diego?

San Diego offers a strong job market, particularly in industries like biotechnology, healthcare, defense, and tourism. The city is home to major employers such as the U.S. Navy, Qualcomm, and the University of California, San Diego, providing a range of opportunities for professionals in tech, research, and education. Additionally, the city’s growing startup scene and proximity to the U.S.-Mexico border make it a hub for international trade and innovation. Average salaries in San Diego are also higher than in many parts of the country, with a median income of $104,321—well above the national average of $78,538.

While job opportunities are abundant, competition can be high, and salaries may not always keep pace with the city’s high cost of living. Those moving to San Diego should research job prospects in their field and consider networking opportunities to secure employment before relocating.

4. What Are the Best Neighborhoods in San Diego?

Sun, surf, and glorious year-round weather are within reach in San Diego neighborhoods. From pristine beaches to urban amenities, some of the most desirable neighborhoods in California are here in San Diego.

North Park

North Park is among San Diego's most popular places to call home. Situated north of Balboa Park, this hipster enclave is within walking distance of several pubs and cultural spots. Parking can be quite difficult, but living in this San Diego neighborhood is worth it for creatives at heart.

Little Italy

Foodies feel right at home in Little Italy. With plenty of excellent restaurant options, as well as the farmers market, there are endless options for food and drinks. This downtown San Diego neighborhood is one of the most expensive in the city. However, it's worth the trade-off for locals who want to live in the heart of its dining scene.

Hillcrest

San Diego's LGBTQ+ community of Hillcrest is lively and upbeat, with restaurants and bars to match. It's also just a quick walk from Balboa Park and the San Diego Zoo.

Pacific Beach

Pacific Beach is one of the breeziest and best neighborhoods in San Diego. College kids flock to this area, which is why it’s known for its youthful party scene. You'll find bars, coffee shops, and beach-inspired food stops around the city.

5. What Is the Weather Like in San Diego?

San Diego's incredible weather is the most significant selling point of America's Finest City. You'll enjoy beautiful weather nearly year-round, perfect for beachcombing, swimming, and lounging outdoors. Of course, May can bring grey skies and some chill, and June is still somewhat gloomy, but during the winter months, locals experience mild cold and little rain.

6. Does San Diego Have a Good Public Transportation System?

San Diego's parking is notoriously expensive and hard to come by, especially in more popular neighborhoods. You can hop on the MTS for bus and ever-expanding trolley routes.

San Diego is dense, and it is possible to enjoy a walkable, urban lifestyle. However, most people have cars to get around. You'll need a set of wheels or a healthy Uber and Lyft budget if you're going to live in neighborhoods and suburban settings outside of public transportation's reach.

Transportation will take up more of your budget than in other cities. Expect to spend about $10,720 on transportation as a single adult. Families with two working adults and two children need $17,982 on average.

7. How Multicultural Is San Diego?

San Diego is a highly multicultural city, shaped by its proximity to Mexico and its diverse population. With a strong Hispanic and Latino influence, the city boasts a rich cultural blend seen in its food, festivals, and neighborhoods. Areas like Barrio Logan highlight San Diego’s Mexican heritage, while the city’s large Asian and Pacific Islander communities contribute to a vibrant mix of traditions, from authentic cuisine to cultural celebrations.

Bustling international districts like Little Italy and the Convoy District offer a taste of global flavors, while events such as the San Diego Latino Film Festival and the Pacific Islander Festival showcase the city’s inclusive spirit. From savoring authentic street tacos to enjoying cultural performances, newcomers will find that San Diego offers a chance to experience the world right at their doorstep.

8. What Are the Best Beaches in San Diego?

You're never far from a beach when you live in San Diego. Better yet, you can live in a beach community and enjoy different restaurants and unique vibes. For the best beaches in San Diego, check out the following list.

Pacific Beach

Pacific Beach is packed with college students looking for lively entertainment and fun places to hang. Beyond the many bars and restaurants, you can savor the great outdoors at Kate Sessions Park, Tourmaline Surfing Park, or Law Street Beach.

Coronado Beach

Coronado Beach offers gorgeous views, upscale condos, and walkability to local businesses and dining establishments. Snowbirds are common in the area, as many retirees head west to enjoy the nice seasonal weather come wintertime. You'll feel like you're living in a resort (and will likely pay a pretty penny for it).

Ocean Beach

Ocean Beach offers a laid-back ocean lifestyle with an incredible beachfront. It is a bohemian neighborhood where surfers and sunbathers flock to the local beach. Bring your fishing pole to Ocean Beach Pier or hit Newport Avenue to surf before hitting the brewpubs.

La Jolla Shores Beach

La Jolla Shores is a more suburban area, but you'll still find lots of bars, coffee shops, parks, restaurants, and of course, the beach. The site is a popular launch point for stand-up paddleboarding, snorkeling, and scuba diving. You'll also find a beachfront park for the kids and plenty of opportunities for ocean kayaking.

Windansea Beach

Windansea Beach is adjacent to its namesake neighborhood and is famous for its rocky landscape and powerful swells. It's a prime spot for photographers and surfers looking for the perfect waves.

9. What Are the Best Parks in San Diego?

San Diego is a paradise for outdoor enthusiasts, offering incredible parks, hiking spots, and waterfront escapes. Balboa Park is the city’s crown jewel, spanning over 1,200 acres with museums, gardens, and the world-famous San Diego Zoo. For water lovers, Mission Bay Park is a prime destination, featuring kayaking, paddleboarding, and dog-friendly areas, all near the popular SeaWorld San Diego.

For breathtaking views, Kate Sessions Memorial Park provides a picture-perfect spot to watch the sunset over the city skyline. Sunset Cliffs Natural Park in Point Loma is another must-visit, with scenic walking trails and dramatic coastal overlooks. Nature lovers will also appreciate Torrey Pines State Natural Reserve, known for its rugged cliffs, rare pine trees, and picturesque hiking trails. Whether you're seeking adventure or relaxation, San Diego’s parks offer something for everyone.

10. What Food Is San Diego Known For?

San Diego's proximity to both Mexico and the Pacific Ocean makes it a paradise for food lovers, offering everything from authentic Mexican cuisine to fresh seafood and a booming craft beer scene. The city is best known for its legendary fish tacos, California burritos, and carne asada fries—Mexican-inspired dishes that have become local staples. Must-visit spots include Oscar’s Mexican Seafood for fish tacos, El Comal for homestyle Oaxacan tamales, and Aqui Es Texcoco for lamb barbacoa. Barrio Logan is another hot spot for Latin flavors, showcasing traditional dishes with a modern twist.

Beyond Mexican food, San Diego’s coastal location ensures an abundance of fresh oysters, ceviche, and locally caught seafood. The city is also home to more than 150 craft breweries, making it a haven for beer enthusiasts. A brewery crawl is easy to plan, with top spots like Stone Brewing World Bistro and Gardens and The Lost Abbey offering some of the best IPAs and stouts in the country. For those craving East Asian flavors, Convoy Street is the go-to destination, featuring standout spots like Dumpling Inn and Shanghai Saloon for handmade dumplings and Friend’s House for sizzling Korean barbecue. No matter your cravings, San Diego’s diverse food scene delivers something for every taste.

11. Is San Diego Really Home to One of the Best Zoos in the World?

Absolutely! With over 4,000 animals representing more than 650 species, the San Diego Zoo is a must-visit for animal lovers and families. Nestled in the beautiful Balboa Park, which also features museums and gardens, the zoo offers a diverse and immersive experience that’s hard to beat. The San Diego Zoo Wildlife Alliance, which operates the zoo, is a global leader in wildlife conservation. By visiting, you directly support efforts to protect endangered species and their habitats.

Renowned for its innovative habitats that prioritize animal welfare, the zoo replicates natural environments to help animals thrive. You can explore the Polar Bear Plunge, see koalas up close in the Australian Outback, or watch majestic tigers roaming the Tiger Trail. Beyond traditional animal viewing, the zoo offers unique experiences like guided bus tours, behind-the-scenes encounters, and even overnight stays. Whether you're looking for an educational experience or just a fun day out, the San Diego Zoo is truly one of the best in the world.

12. What Are the Biggest Events in San Diego?

San Diego is home to a variety of major events throughout the year, offering something for everyone, from food lovers to art enthusiasts. One of the biggest events is Comic-Con International, held annually in July, which attracts pop culture fans from around the world for panel discussions, celebrity appearances, and the latest in comics, movies, and TV. The San Diego County Fair, held in June and July, is another favorite, featuring live entertainment, carnival rides, and a wide array of food vendors.

For music lovers, the KAABOO festival and the CRSSD Festival are standout events. CRSSD, held twice a year at Waterfront Park, brings top electronic and dance music artists to the city, creating an unforgettable festival experience. Additionally, the San Diego County Pride Parade and Festival celebrates the LGBTQ+ community with vibrant parades, performances, and parties. Other major events include the San Diego Bay Wine and Food Festival, the San Diego Latino Film Festival, and the Holiday Bowl, one of college football’s most anticipated games. With so many events throughout the year, San Diego is always buzzing with excitement and entertainment.

13. What Outdoor Sports Are Popular in San Diego?

With its sunny weather and coastal location, San Diego is a paradise for outdoor sports enthusiasts. Surfing is one of the most popular activities, with top surf spots like La Jolla Shores Beach, Pacific Beach, and Swami’s Beach drawing both beginners and experienced surfers year-round. Beachgoers also enjoy stand-up paddleboarding, kayaking, and snorkeling, especially around La Jolla Cove, where sea lions and colorful marine life make for an unforgettable experience.

Beyond the water, San Diego offers endless opportunities for hiking, biking, and golfing. Torrey Pines State Natural Reserve features scenic trails with stunning ocean views, while Mission Trails Regional Park provides more rugged terrain for adventure seekers. Cyclists can enjoy the scenic Bayshore Bikeway, and golfers can tee off at world-class courses like Torrey Pines Golf Course, home of the PGA Tour’s Farmers Insurance Open. Whether you prefer the waves, trails, or fairways, San Diego’s outdoor sports scene has something for everyone.

14. Does San Diego Have Local Sports Teams?

San Diego is a true sports town, even if the Padres (MLB) are currently the only major league team based in the city. Petco Park, set in the heart of Downtown with skyline views and easy access to the Gaslamp Quarter, offers one of the best game-day experiences in baseball. While the NFL’s Chargers may have moved to Los Angeles, that hasn’t dampened the city’s passion for sports.

San Diego FC, the city’s brand-new Major League Soccer team, began play in 2025 and is already making waves with a strong fan base and exciting matches. San Diego Wave FC (NWSL) also draws big crowds, showcasing top-tier women’s soccer talent. Hockey fans can cheer on the San Diego Gulls (AHL), while rugby lovers follow the San Diego Legion. College sports add to the excitement—San Diego State University’s basketball and football programs have a loyal following, and the University of California, San Diego even has a competitive surfing team. Whether you're spectating or jumping into a beach volleyball tournament, San Diego makes it easy to stay in the game.

15. Are San Diego’s Taxes High?

San Diego’s taxes fall in line with the rest of California, which means they’re generally higher than the national average. The state income tax is progressive, ranging from 1% to 13.3% depending on your income bracket. Sales tax in San Diego is currently 7.75%, which includes both the state rate and a local portion. Property taxes, however, are somewhat more manageable thanks to Proposition 13, which caps them at around 1.1% of a home’s assessed value.

16. What Colleges Are in San Diego?

San Diego is a gorgeous college town with prestigious higher learning opportunities and a vibrant academic atmosphere. The University of California, San Diego (UCSD), located in scenic La Jolla, is globally respected for its programs in biology, mathematics, economics, and international studies. San Diego State University (SDSU) stands out for its strong support of veterans and LGBTQ+ students, along with its powerhouse Division I athletics and well-regarded programs in business, engineering, and public health.

The city also boasts other standout institutions, such as the University of San Diego (USD), a private Catholic university known for its law and business schools, and Point Loma Nazarene University, a liberal arts college perched above the Pacific. With a wide network of community colleges and specialty schools, San Diego offers educational pathways for students of all backgrounds and ambitions.

17. Who Is Moving to San Diego?

San Diego is a diverse town with people moving in and out from different states and countries. If you're from California, you'll also have plenty of locals relocating with you. According to Apartment List's most recent migration report, the highest percentage of people moving to San Diego are from Los Angeles, Riverside, and San Francisco.

If you're curious about outbound moves from San Diego, we have information on that, too. Renters who currently live in San Diego but are considering moving elsewhere search for apartments in Los Angeles, Riverside, and Phoenix.

18. What Is There to Do in San Diego?

San Diego offers something for everyone, whether you’re into beaches, culture, food, or outdoor adventure. Things to do in San Diego, CA, include spending your days soaking up the sun at La Jolla Shores Beach or surfing the waves at Pacific Beach. Balboa Park is a central hub for culture and leisure, home to beautiful gardens, walking trails, and more than a dozen museums, including the San Diego Museum of Art and the Fleet Science Center.

For nightlife and dining, head to the historic Gaslamp Quarter or take a sunset stroll along the Embarcadero. Families will love SeaWorld and the San Diego Zoo, while nature lovers can explore Torrey Pines State Natural Reserve or kayak through the sea caves of La Jolla. With mild weather year-round, San Diego makes it easy to live an active, exciting lifestyle practically every day.

19. Are There Earthquakes in San Diego?

San Diego does experience earthquakes, but they’re typically minor and infrequent compared to other parts of California. The city sits near several fault lines, including the Rose Canyon Fault, but most quakes felt in the area are small and rarely cause significant damage.

That said, residents are still encouraged to be prepared with basic earthquake safety measures like securing heavy furniture, knowing evacuation plans, and having emergency kits on hand. While the risk exists, San Diego's seismic activity isn’t usually a major concern for locals or newcomers.

20. Is It Important to Know Spanish in San Diego?

Knowing Spanish in San Diego isn’t a requirement, but it can definitely be a plus. With the city’s immediate proximity to the U.S.-Mexico border and a large Spanish-speaking population, Spanish is widely spoken in many neighborhoods, restaurants, and local businesses. Speaking it can enhance your connection to the community, especially in areas like Barrio Logan or during cultural events and festivals.

That said, English is the primary language, and you’ll get by just fine without Spanish. However, having some basic knowledge can make day-to-day interactions richer and more enjoyable—and might even open doors in industries like education, healthcare, and customer service where bilingual skills are valued.

21. What Industries Is San Diego Known For?

San Diego is known for its diverse economy, with key industries spanning biotechnology, defense, tourism, and telecommunications. The city is a major hub for biotech and life sciences, thanks in part to institutions like UC San Diego and research centers such as the Salk Institute. Companies in pharmaceuticals, genomics, and medical devices thrive here, making San Diego one of the top biotech clusters in the U.S.

In addition, the military plays a huge role in the local economy, with the U.S. Navy, the Marine Corps, and defense contractors employing thousands. Tourism also fuels the region, with San Diego’s beaches, attractions, and year-round sunshine drawing visitors from around the world. Tech and telecommunications round out the city’s economy, anchored by companies like Qualcomm, a pioneer in wireless technology headquartered locally.

22. Is San Diego Safe?

San Diego is generally considered a safe city, with crime rates lower than many other large U.S. cities. Its diverse neighborhoods offer a mix of family-friendly areas, vibrant downtown spots, and quiet residential communities, each with its own level of safety. Areas like La Jolla, Carmel Valley, and Coronado are known for their low crime rates and excellent quality of life.

Like any large city, there are certain neighborhoods where crime rates are higher, but these areas are typically well-known, and residents take precautions. Overall, San Diego's police force is active and engaged, and the city is known for its strong community feel and commitment to public safety. As with any city, being aware of your surroundings and taking standard safety measures will help you feel comfortable while enjoying all the city has to offer.

23. Does San Diego Have an LGBTQ+ Community?

San Diego has a vibrant and active LGBTQ+ community, with resources, events, and support networks available throughout the city. The San Diego LGBT Community Center in Hillcrest offers services such as counseling, health programs, and educational resources for LGBTQ+ individuals. The city hosts one of the largest Pride celebrations in the nation each July, featuring a parade and a festival in Balboa Park. San Diego also has numerous LGBTQ+-friendly establishments, such as Gossip Grill, and organizations like PFLAG San Diego County provide support for individuals and families. These resources highlight the city’s commitment to creating an inclusive environment for its LGBTQ+ residents and visitors.

24. Is San Diego a Military City?

San Diego is deeply intertwined with the U.S. military, serving as a pivotal hub for naval and marine operations. The city hosts several major military installations, including Naval Base San Diego, Naval Base Coronado, and Marine Corps Base Camp Pendleton. These bases collectively support a substantial number of active-duty personnel, with estimates indicating over 100,000 service members in the area. This significant military presence has profoundly influenced San Diego's economy, culture, and community life, making it an integral aspect of the city's identity.

25. Are People Happier in San Diego?

​​Studies indicate that San Diego ranks among the happiest cities in the United States. According to a WalletHub report, the city placed 15th on the list of happiest cities, scoring 63.90 out of 100, while a 2025 analysis by the Institute for Quality of Life ranked it as the third-happiest U.S. city and 34th worldwide.

Many people report feeling happier in San Diego due to its consistently pleasant weather, beautiful surroundings, and outdoor lifestyle. San Diego is also known for its laid-back, welcoming culture. The city’s diverse population and emphasis on community engagement and relaxation foster a positive environment. While individual happiness varies, San Diego’s lifestyle and atmosphere make it a place where many residents thrive and feel content.

Find Your San Diego Apartment

San Diego offers a wide range of apartment styles, from beachfront properties to apartments in vibrant urban districts, ensuring that you’ll find a home that fits your lifestyle. Whether you're new to the area or relocating within the city, Apartment List is here to help you every step of the way.

Start your search with our Apartment List quiz, which helps you explore rental options in the most affordable neighborhoods, compare prices, and find a place that meets your specific needs. Our platform streamlines the process—with us, you’ll spend five minutes and save 50 hours searching.